Somehow though, thanks to the goodwill of God, or more realistically, the financial success of their Henrietta location, we got our own tai chi, baby. Before this semester you really needed a car, or decent enough motivation to do some walking to get to the shop. Like many other wonderful things, tai chi was too far from campus for any of us U of R kids to enjoy, those lucky RIT bastards. Plus, there’s the fact that, in the summer, it hits the back of your throat like a cold rush.
There’s something deeply satisfying about drinking something and being met with a gummy texture, wrapped in a milky flavor ranging from green tea to straight-up taro, a purple starch that you can make french fries out of.
I’d only really had bubble tea once before, and I always dug the novelty of it all. There you go, that’s pretty much the entire review right there, but if you’ve got a minute, let me tell you why it’s lit.īack in the summer of sophomore year, I found out about this little bubble tea place, right next to the Marketplace Mall, smack-dab in the middle of Henrietta. We have a long way to go and we’re working on it.I don’t know much about the actual martial art of tai chi, but I do know that Tai Chi Bubble Tea is pretty lit. “I’m really happy about where Taichi is today, but I won’t call it a success just yet. “I think what RIT offers its students is very practical, and I’ve been able to use what I learned in class, specifically marketing and advertising, and apply it to Taichi right away,” Tian said. Tian said that their team has learned something new every step of the way, but the biggest takeaway is the importance of time management and the lessons they learned while at RIT. “When we started the brand, we were only undergraduate students, and we had to learn to cope with multiple responsibilities from an early age.” “Data-driven analytics is where the world is heading, and I want to make sure the Taichi brand grows with it,” he said. Chen is also pursuing a second master’s degree in marketing analytics in order to move toward data-driven methods to help his business grow. “There were a few Chinese restaurants that sold bubble tea on the side, but none were dedicated to the specialty,” he explained.Ĭhen and his team, which consists of several RIT alumni, introduced the drink to Rochester, and the future continues to look bright. In 2018, they opened a location in the bustling College Town area of Rochester, where they also introduced the community to traditional Japanese Ramen.Īt the same time, bubble tea was becoming popular in Asia, and Chen realized the earning potential of bringing the product to U.S. Their first franchise store, under the Taichi brand, opened in Buffalo, N.Y., in 2017. “At the time, the sushi burrito and Poke bowl created a lot of buzz in New York City, but no one was doing this in upstate New York.” “We were on the lookout for branding opportunities and wanted to make sure we kept up with the latest trends in major cities,” he said. More locations are in the works.Ĭhen, who is from China, said that the bubble tea franchise actually evolved from their first venture, which brought the authentic Poke bowl and sushi burrito experience to Rochester. The Rochester-based chain, which specializes in the unique drink that commonly consists of tea accompanied by chewy tapioca balls, or boba, has been rapidly expanding across the United States, with 13 stores in Chicago Atlanta Chattanooga, Tenn.
The graduates of RIT’s advertising and public relations program (2017) and master’s in entrepreneurship program (2019), yearned to share their culture in a new and exciting way-by founding Taichi Bubble Tea. Chinese tea culture, with its rich history existing since before the third century, has always been a lifelong passion for Tian Tian and Zining Chen.
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